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CEO was founded in 2016 by Caden Ostrowski, originally under the name CadenEO, as a creative outlet for making videos and sharing thoughts online. What started as a social media presence quickly evolved into something larger, an identity rooted in creativity, self-expression, and experimentation across multiple mediums. As this approach grew, the brand expanded into design and apparel, introducing minimal yet powerful products and designs meant to be statements rather than trends.

 

In 2021, all projects created under Caden Ostrowski were unified under the name CEO. While it reflects the creator’s initials, CEO also stands for Creative Expression Outlet, a brand and mentality centered on creativity in all forms, from clothing to media to digital content and community. We are based in Chicago, Illinois, a badge that is proudly work on our sleeve. Chicago is a root of inspiration in everything we do, and we aim to create a platform that enriches the city in return through collaboration and initiative.

 

By Chicago. For Chicago.